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Andrew's latest Marketing Week column tackles social mobility in marketing

February 20th 2024

There is no magic bullet for representation of class in advertising and marketing. Imagine your HR team walking around the office, looking you up and down, and determining your social class based on how you speak and the clothes you wear.

In his latest column for Marketing Week, Andrew discusses why seeking easy answers to incredibly complex questions says more about the industry and its view of class, than it does about genuinely championing social mobility and understanding mainstream audiences.

Read the column here.

 

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