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Saving generational marketing

The backlash against generational marketing is gathering pace. Mark Ritson tells us that demographic segmentation is horseshit. But demographics remain a cornerstone of social science. So why can't our industry make it work?

Learning outcomes


In this workshop you will:

  • Develop a fresh perspective on all generations 

  • Expand you knowledge of available resources

  • Learn to differentiate good generational research from bad

  • Apply generational research effectively in addressing your marketing challenges

Who will benefit


This workshop is designed for marketers, planners, strategists and insight professionals at all levels. 

Workshop delivery


3hr workshop delivered online or face to face depending on your requirements.

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