Saving generational marketing
The backlash against generational marketing is gathering pace. Mark Ritson tells us that demographic segmentation is horseshit. But demographics remain a cornerstone of social science. So why can't our industry make it work?
In this workshop you will:
Develop a fresh perspective on all generations
Expand you knowledge of available resources
Learn to differentiate good generational research from bad
Apply generational research effectively in addressing your marketing challenges
Who will benefit
This workshop is designed for marketers, planners, strategists and insight professionals at all levels.
3hr workshop delivered online or face to face depending on your requirements.