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A holistic view of brand success

At Burst Your Bubble, we believe that the current approach to understanding how brands succeed is incomplete. 

That's why we've created Signal, a brand new holistic research framework designed to help marketers create successful brands. It's driven by three principles:

  1. Brands are built collectively, not individually

  2. Everything communicates

  3. Brands must signal to everyone 

Focusing on the things that matter

1.

Based on real world behavioural science

Speaks the language of

the boardroom

2.

Accessible and

cost effective

3.

The signal framework

Building on our award-winning research on media and advertising signalling, our framework focuses on four fundamentals - accessible and relevant to all brands large and small:

FITNESS

Evolutionary psychology tells us that signals of success, quality and reliability are the basic building blocks of decision making, but these are often neglected in the marketing narrative of how brands grow.

ENTRY POINTS: CATEGORY

We build on the established science of category entry points and the importance of building rich and diverse memory structures.

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ENTRY POINTS: VALUES

We move beyond category entry points to quantify the opportunities available to brands in aligning their narratives with people's values and worldviews. 

SOCIAL INTELLIGENCE

We focus on the power of social norms and social intelligence. It's not about what individuals know about the brand. It's about what they know other people know.

Compare your signal to competitors*

Market leader

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Challenger

Specialist

*De-branded case study (retail sector)

Fully aligned with 'How Brands Grow' metrics

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  • Mental penetration

  • Mental  market share

  • Network size

  • Mental advantage & disadvantage 

FITNESS

ENTRY POINTS: VALUES

SOCIAL INTELLIGENCE

ENTRY POINTS: CATEGORY

We've created Signal to be fully compatible with the key metrics that provide insight into your brands place in people's minds and culture. 

A consistent view across your planning cycle

Understand what your brand signals now

1.

Develop concepts, products and messaging

2.

Test and optimise your brand signal for the real world

3.

Thanks for your message.

Get in touch to hear more

Location

20-22 Wenlock Road, London N1 7GU

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Ian Murray
ian@burst-your-bubble.com
07960943406

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Andrew Tenzer
andrew@burst-your-bubble.com
07919868084

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