Do you want to save generational marketing?
Research for open thinkers
The backlash against generational marketing is gathering pace. Mark Ritson tells us that demographic segmentation is horseshit. But demographics remain a cornerstone of social science. So why can't our industry make it work?
Learning outcomes
In this workshop you will:
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Develop a fresh perspective on all generations
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Expand your knowledge of available resources
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Learn to differentiate good generational research from bad
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Apply generational research effectively in addressing your marketing challenges
Who will benefit
This workshop is designed for marketers, planners, strategists and insight professionals at all levels.
Workshop delivery
A live 3hr workshop delivered online.
Cost
£500+VAT
The marketing and advertising industry is about understanding people and culture. Research play a huge role in driving this understanding, If we acknowledge that utilising good research leads to better outcomes, it’s in all of our interests to make sure we can identify the good from the bad.
Learning outcomes
The workshop will:
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Build your research confidence
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Give you a whole new perspective on research - its uses and abuses!
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Build your capacity to critically assess research quality
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Enable you to make better business decisions
Who will benefit
This workshop is designed for end users of research at all levels and junior insight specialists.
Workshop delivery
A live 3hr workshop delivered online.
Cost
£500+VAT
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